by Robin Sturgis | Jul 17, 2023 | Data Trends
I am often asked what metrics I look at as a CEO so I thought I’d share on the topic. The profit loss (P&L) statement provides the foundation for the metrics I use, as it shows the money flow of the business. Pretty much every CEO monitors their P&L –...
by Robin Sturgis | May 5, 2023 | Revenue Analysis
An in-depth understanding of revenue is crucial to growing a business. Revenue is a factor in every business metric and is the purpose behind every sales effort. Yet many executives, especially in small and medium sized businesses struggle to understand...
by Robin Sturgis | Jan 9, 2023 | Revenue Analysis
As a CMO, you are constantly being asked to prove the value of your marketing efforts. You know that analytics is the key to doing this, but gathering and interpreting data can be daunting. In this blog post, we will discuss how CMOs can use analytics to prove ROI and...
by Robin Sturgis | Aug 9, 2022 | Data Health, Data Trends
I recently wrote about why a CRM (customer relationship management) is a smart move for business. Today, I follow up with the topic of making a best-fit CRM choice for the needs of the business. There are many CRMs on the market, so this decision can seem complicated....
by Robin Sturgis | May 9, 2021 | Data Health, Data Trends
Why bother with visualizing data when you have a perfectly good spreadsheet? Allow me a very simple example to make the case that visuals provide the human brain with analytical abilities that columns of data simply cannot. Consider the data in the spreadsheet above...
